What is the Link between Customer Satisfaction and Project Management?

Customer satisfaction is one of the most important metrics, which determines the success of projects. As per SuperOffice reports, around 88% of buyers are more than willing to pay a lot of cash for a good customer experience, making the importance of customer satisfaction justifiable.

Take the ‘Coca-Cola’ project, which got introduced 40 years ago, as an example. A serious lack of customer satisfaction resulted in shelving this project down in 2002.

This project was introduced because the likes of Pepsi were gaining more popularity, while Coca-Cola took a step back. In fact, it saw around a 35% decrease in sales.

Not paying attention to customer suggestions and remarks and a lack of market research made things even worse.

If also your previous projects failed and want the current ones to succeed, it is vital to know what the customer wanted and have a strong project management tool in place.

Customer Satisfaction

Many projects begin with good intentions. Customers are responsible for driving project management activities, such that they get involved from the start until the end. This explains why most project managers normally include customer satisfaction when planning.

Basically, customer satisfaction revolves around managing, understanding, evaluating, and defining the requirements of customers so as to meet their expectations.

This idea needs conformance to the requirements to make projects produce good results. When it comes to project management, satisfying customers’ needs is part of the quality management of projects. It ensures responsibilities, policies, and objectives of projects satisfy every individual involved.

A good project manager may directly talk to customers and even ask them some questions regarding the activities of project management and other details in order to determine if the clients are contented or not.

Factors Influencing Customer Satisfaction

Every business has one common objective – satisfy customers’ needs. Customer satisfaction normally measures how contented customers are with a company’s capabilities, products, and services.

It also serves as a reflection of how customers feel when interacting with a brand. Unlike good customer satisfaction, unhappy customers may result in negative reviews.

So which factors influence the satisfaction of customers?

Primarily, there are factors, which influence the modern satisfaction of customers. Tapping into all these factors will enable you to provide a consistent and positive customer experience while creating real customer loyalty. Some of these factors include:

1.      Service

Great service is described as polite, warm, and friendly. It’s simple for businesses to meet these factors, though true customer satisfaction needs more than just an attentive on-site customer or employee.

Great customer service can also ensure that you meet the needs of customers. Many customers need intuitive and convenient customer service, which delivers what they need in a timely manner.

2.      Understanding

Your customers need to know what your business is profiting from them. Many loyal clients need assurance that they are getting products or services from organizations, which care about their interests. Customers also prefer businesses that:

  • Personalize buying experience
  • Remember their tastes and preferences
  • Provide multiple choices

Needs of Customers

Regardless of its size or type, your business will not be able to survive unless it meets the needs of customers. In marketing, there is an adage that clients come to a service or product based on their needs.

There is a great difference between meeting customers’ needs and knowing what their typical needs are. To some, value is normally the lowest price, while for others, the value embodies prestige.

Customer Relationship Management (CRM)

The better businesses may handle relationships it has with customers, the more successful they will be. IT systems, which address the matters of dealing with a day-to-day basis and customers, are becoming more popular.

CRM is not just a technology application. It is also a strategy to know more about the behaviors and needs of customers so as to establish a strong relationship with them.

How Project Management Tools Build Customer Relationships

With many benefits, it is simple to see why customer interaction management is becoming an area of focus for most businesses these days.

However, ensuring that customers have a good experience is not that simple. Luckily, project management tools may enable you to navigate around barriers while ensuring that customers rave about your professionalism and services.

Your customers hired you – meaning they wish to offload some of their responsibilities. In many cases, this doesn’t imply they need to be completely left out of the process.

With project management tools, you can handle projects of your clients. Plus, you will offer your customers improved visibility into the project your team is handling.

Concluding Remarks!

It is always important for companies to communicate and regularly interact with their customers so as to improve customer satisfaction.

In these communications and interactions, it’s vital to address and recognize every need of customers and even meet them accordingly.

The higher the satisfaction level, the greater the sentimental attachment of clients to a specific brand of products.



Shashank Jain, founder of good-name, a young and energetic entrepreneur has always been fond of technology. His liking for technology made him go for engineering in computers. During his studies, he learned & worked on different computer languages & OS including HBCD, Linux, etc. He also has a keen interest in ethical hacking.

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