A business or personal logo is one of the most important any serious entrepreneur must consider carefully. When you see Coca Cola or BMW logo, you know what they represent without any words accompanying them.
Logos are the cornerstone of any worthy business or personal brand. A logo helps explain to your existing and prospective customers what you do, how, and why. Many business logos also feature in marketing materials, social media posts, business cards, and presentation decks.
If you have been dreaming about entrepreneurship and want to start a business or a company, you undoubtedly have thought about creating a logo. How do you come up with an iconic and easily recognizable logo design? This article presents 8 practical tips that helped most successful brands stay on top of the branding game.
1. Do some groundwork
When designing a logo for your company, ensure you understand your main objective. Do you know your product well, and can you capture it on the logo? Know why you are starting the company and what makes you unique from other existing brands.
Understanding your product and how it satisfies the market demand will help you know which direction to take with logo creation. If you fail to think it through, you may miss the market when you begin developing the logo. Don’t fall for the myth that you can market any logo and associate it with your products.
Know your beliefs and values and why they are valuable to your company. Evaluate what makes your company special and identify at least three words that describe your brand.
2. Find inspiration for the brand
Finding inspiration is probably one of the most challenging aspects of designing a catchy logo. You can get ideas by organizing a brainstorming session and writing them down. Do not overlook even horrible ideas since they can lead to genius solutions.
As you brainstorm, step into your audience’s shoes and see what they would see. Make a list of words you want to associate with your brand by including what matters to your target customers.
During brainstorming, bring people together in the same room and see the magic happen.
3. Choose a killer photo
You probably have heard the expression “a picture is worth a thousand words?” No doubt you have. Instead of telling people what your brand is about, your logo can show them. For instance, you can see a tourism company with a logo of the sun and a plane, reminding you that they offer faster travel for warm sunny holidays.
Another example is like Ripper Casino no deposit bonus logo. Simple and sleek. It might not be obvious what the logo represents to an ignorant person, but it looks professional, and it’s not in your face. It doesn’t say what the business is about, but it does give an air of class that is also something important to communicate.
You can also brainstorm ideas for the picture you will use for your logo. We are visual beings and tend to remember images more than words, so get it right with a memorable and catchy picture.
4. Make the design relevant
It is not enough to design a logo; you want to ensure it aptly represents the company’s activities, ideas, and values. For instance, a typeface will be an appropriate logo if you run a restaurant than a children’s nursery.
The photo design you choose should not confuse new audiences that have not seen your logo before. One should know what you deal in without searching you on Google. A logo should convey your core business without a word.
Furthermore, appropriateness also helps you to sell the idea easily to prospective clients. A logo should leave your audience with questions but provide solutions. Besides coming up with the design, designers also sell.
5. Look at the competition
We are not saying you copy and paste logos from the competition because it could show a lack of creativity and possibly lead to copyright issues. However, your competitors can enable you to know what is working for the target audience you want to reach.
Examining competition will also help you to take your design a notch higher and outshine your competitors. For instance, if most competitors in the industry are doing monochrome, you can stand out by including more than one color on the logo.
6. Settle on a design style
If you have an idea in mind and feel inspired, you can start the software and formulate the design. Your logo style requires different elements such as colors, graphics, shapes, and typography.
What is the ideal aesthetic for your brand? Choose what best represents your brand. You could use a classic style to reach a wider audience with a down-to-earth demeanor. Or you could use the minimalist style to illustrate how modern and fresh your organization is. You could use fun and quirky logos if your brand targets young people.
7. Ensure your logo design is easy to remember
The competition in the business world is cut-throat, with every player clamoring for the attention of potential audiences. Customers are bombarded with numerous adverts with logos from every corner, so for them to keep your brand in their minds requires forethought design.
Many may be mistaken that people remember logos with numerous bright colors, but in reality, simple logos are more memorable. As you design your logo, ensure that your trademark is focused on a single story. Use an uncomplicated form of the logo as your brand’s face and apply the logo to your website and social media profiles.
8. Strive to be different
As much as you can draw inspiration from the competition, you should aim to differentiate your brand through your logo. If you see that your competitors use the same palette, typographic style, or simple location, you can stand out by acting differently.
If you can demonstrate imagination and creativity in your design, you will likely attract the right clients, and your brand could gain popularity.
Brand logos speak volumes if they are done correctly. It takes research, brainstorming, and hard work to design a logo representing your business. The ideal logo should be simple and memorable for your customers.
It should indicate what you do, how you intend to do it, and why. Logos enables a brand to stay unique and true to its objectives, enabling any passerby to know what your organization deals in.