There are so many questions that might occur when terms like SEO and Content Marketing comes. Common questions like what are the relationships between these two terms? Or How do they come compatible with each other? Most of the time pops up.
The answer is Yes. SEO and Content Marketing comes together and works quite well. In Spite of having some of the distinct individual characteristics, SEO and Content Marketing correlate or most precisely it can be explained as codependent. Most of the top companies like SEO Agency Melbourne use this method to get their best results. How do these two terms complement each other? Here are the answers:
- In the field of content:
Content is the most dominating factor here. SEO can’t exist without content. For creating SEO friendly content, articles, words, keywords are the most important things. Whereas, in Content Marketing itself is the content. SEO works as the substance of Content Marketing, where the existence of SEO totally depends upon it. Content Marketing works in a convenient way to serve more content to SEO so that it can create an effective impact.
SEO is not just all about blogs and contents. Rather it goes much technical with the optimisation of robot.txt, proper tag utilisation, strategic site map construction and increasing of metadata which also helps the Content Marketing in many ways.
These technicalities take care of the contents to make it more convenient for a user. For example, the site map helps the reader to find out your content easily, right tags are for making your content get accurate search results, and the robots.txt helps the readers to see the content. In other words, SEO gives the Content Marketing user experience perspective or UX, which is the pillar of content marketing.
- Link backs:
Content Marketing introduces SEO with link backs which is the most important factor for SEO to stand out. For making content or a blog SEO friendly link backs need to be attached to it.
On the other hand, for continuous SEO success building the links are important. For that, good quality content works with many conveniences as it gets to be link backed by the masses after the publication.
All it needs is good content which is apt for linking, and the SEO goes up. This SEO is dependent upon Content Marketing for the links backs.
If you browse through these terms, then you must know how much important role a keyword plays in such cases. Keywords are one of the main components of SEO.
It takes a series of works to research the keywords, followed by utilising them and tracking their ranks.
And what makes those keywords to find their place? It’s the content. The keywords get used in the contents through Content Marketing, where they are strategically used throughout the blog so that it can attract the readers who are searching using those keywords.
Of course, the stuffing of keywords in content is surely going to act in an unfriendly way. But the strategic use of it helps both the SEO and Content Marketing to become successful together.
- Consistency of output:
Consistency is the most important factor to stand out both in SEO and Content Marketing. Google has it’s fervour for fresh contents, and the rapid indexing happens to make the SERP boosting.
For SEO to get a constant ranking in the SERPs, the consistent output is needed. And Content Marketing servers as the supplier of this consistency. Only with the ongoing action of Content Marketing, this consistency comes.
It is evident from the above points that how correlated these both terms are. To form the SEO, it needs to be part of Content Marketing at the initial stage. Also, without SEO, content marketing is nothing. To make your content reach towards the readers, SEO is the must-have.