Headless eCommerce is the key to a better customer experience in a highly competitive eCommerce world. The way you connect with your customers is more important than ever, and you need to get it right.
This post will expound more on headless eCommerce to help you switch from a monolithic eCommerce platform to a headless one. It will also explain why headless architecture is an excellent choice.
So, what is Headless Commerce?
Headless commerce architecture is when the frontend presentation layer of a website is decoupled from the backend. Developers can use the frontend technology of their choice to make high-quality content experiences. They can then plug in an eCommerce solution on the backend that takes care of all commerce operability.
Headless eCommerce is a flexible system that enables brands to consistently keep up with the changing trends and connect with customers across all platforms. It is an excellent choice for brands constantly changing to meet customer needs.
It allows rapid innovation and speedy growth to increase sales and website traffic. Monolithic eCommerce cannot handle this. Customer experience is now the competitive edge for most businesses, and there could be that moment when things are working right, and you land some windfall volume sales.
Have you ever had that experience where the mobile app and the website experience are worlds apart for a product you have been eying? Or where the customer service responses delays are annoying? Worse still, where the site directs you to a new website at the point of payment? You were most likely using a monolithic platform.
What is Monolithic e-commerce?
Monolithic eCommerce is the traditional way of eCommerce. It is how eCommerce started; where if you bought products from one brand, you had to stay loyal to those products and accessories consistently.
The term “monolithic” refers to software that provides all user components in one place for all.
The software is complex and has several applications with coupled functionality working simultaneously. However, they are hard to edit to suit a need since lots of coding and testing happens.
Reasons to Switch to Headless Architecture
Users, too, can have more personalized experiences. Developers can build the frontend application from scratch (or from pre-built elements) without thinking about the backend structure, which can help with things like accessibility. Additionally, many frontends for the same backend can coexist harmoniously.
Second, optimization is easier with headless architecture and delivery faster because developers can do updates and development for both systems simultaneously. Headless platforms also make it easy to put together different services or content points on the same screen.
Thirdly, scalability is possible. That means that a headless CMS can grow and avoid monolithic platform issues. It is also possible to automatically change the cloud infrastructure to meet the needs of headless CMS products.
People who make apps don’t always use the “headless” option, but its popularity amongst developers does make sense.
The benefits of headless eCommerce of scalability, optimization, ease of change, and impact on customer experience and content marketing are critical to your bottom line. It is, therefore, easier a good idea to make the switch.