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A Comprehensive Guide To Choosing The Right Music For Business Presentations


Business presentations and client pitching can be a nerve-wracking process. However, if done right, it can be executed effortlessly, and increase the prospects of having a new client on board. 

The dilemma that lies during this process is while you want to give a professional look to your presentation, it is equally important to show a little humbleness and provide an emotional quotient so that your audience connects with you on a human level and gets behind your message.

Using background music to make your presentations pop is one of the smartest ways to go about this. Thoughtfully selected music, which gently emphasizes your point or adds to the overall impact of your presentation, can have a far-reaching effect on the audience. 

Pleasant background music plays a pivotal role in giving a fuller look and feel to your presentation. It can help you deliver your message out loud, as you gently touch on the right emotional buttons, creating an irresistibly charming atmosphere. 

Be 100 percent sure to invest a great deal of time in selecting the right soundtrack for the more prominent information you want to convey. 

How To Select The Right Music For Business Presentations

In order to ensure that your presentation stands out from the crowd, use the following tips to effectively select and make use of background music.

Role Of Music In Your Presentation 

Some background music unleashes a huge bolt of energy, while others have a slow, peaceful tone attached to it. Your music should resonate with what’s happening on screen so that the audio adds meaning to the information.

While focusing on the role of music, make sure that it isn’t a distraction for your audience. An instrumental or some ambient music might be a better fit than songs with lyrics. Using a slideshow maker with music is a good option in this endeavor.

Having a subtle sound effect occurs when you move from one slide to the next is actually doing the audience a favor. For the audience member, it will be very helpful to have an additional queue that the speaker has moved onto the next slide. 

Know The Genres To Make Perfect Music 

You can set the mood of your presentation by exploring the different types of background music. Whatever the emotions you’re trying to invoke, it’s best to narrow your options to just one genre. 

You can select the right one that best suits your requirements from this list. 

  • Corporate: Engaging, inviting, unobtrusive.
  • Ambient: Soothing, centered, calm.
  • Acoustic: Empathetic, human, connected, sometimes melancholy.
  • Comedic: Bubbly, fun, bright, exciting.
  • Electronic: Cerebral, intelligent, curious.
  • Rock: Raw, gritty, substantial.
  • Funk: Bright, discordant, unapologetic.

Follow Reference Music

You might already have a particular song in mind as a reference for your presentation. If you haven’t zeroed in on a professional tune yet, this song can be used intuitively as your music guide.

Look for similar-sounding compositions on YouTube based on the rhythm, speed, instrumentation, or key. While you might not find a track that matches your original song to a T, you’ll certainly come across variations that are a perfect fit for your slides.

Establish A Budget

There is a budget for everything, and even adding background music to your presentations might come at a cost. 

For music searches on a small budget, you can easily find a plethora of royalty-free options online. But if you’re looking for better audio quality, expect to shell out a moderate sum of money.

Of course, if money isn’t a concern for you or if you would like to add a personal touch to your genre of music, you can consider getting custom music made from a professional. 

It might seem extravagant, but an authentic composition is a resourceful option, especially if you own a brand or business. These tones can be used in your other visual content to bring a strong brand recall when your followers scroll past it in their social feed. 

Add Music To Indicate Intros and Outros 

Intros and outros are usually slides or short videos paired with animation or text. The main purpose of intros and outros is to simply indicate if the video is starting or stopping.

Adding music to this section of your presentation is particularly helpful when it involves a lot of mood changes in the content. It can even be used for your title slides to announce the end of a chapter.

Set the mood of the presentation with a good opening track. Play around with the volume to indicate the start and progress with a subtle outro towards the end of your business presentation.

Music That Vibes With The Audience 

A presentation that resonates with your audience requires you to tap into their musical tastes! Do proper research on the kind of music that your viewers generally gravitate towards. 

If you’re pitching to a client, getting their music sense just right can be the deciding factor that helps you ace the deal. If you’re not sure about their personal preferences, it’s best to go for something subtle. 

Whatever song you pick as your background music, always keep in mind that the audience isn’t uncomfortable or bored with the choice of audio.

Closing Thoughts

An outdated corporate presentation is considered unattractive and unappealing these days. Hitting business cliches with boring slide transitions will instantly turn off an audience, distracting from the message that you’re trying to deliver. 

Music can amp up your presentation in ways that you could have never expected. It keeps the content fresh and trendy. 

Choosing the right song can elevate your content and help you engage with your viewers better. If you want uniqueness through custom music, consider contacting a composer who can guide you to achieve what you’re looking for. 

The genre of music that you decide to embed on-screen also gives your audience a fair idea of the type of business you are in. Therefore, focus on the perfect melody that gives your audience the incentive to grow your business.

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Shashank Jain, founder of good-name, a young and energetic entrepreneur has always been fond of technology. His liking for technology made him go for engineering in computers. During his studies, he learned & worked on different computer languages & OS including HBCD, Linux, etc. He also has a keen interest in ethical hacking.

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