Small businesses often have a local or ultra-local scope depending on the nature of their product or service. And still, so many try to use methods that would be better suited for larger organizations. Some of their efforts might seem to bear fruit at first, but then fail to translate to more calls or foot traffic. As a small business, you may want to start looking at smaller-scale options that have been tested and proven. Here are some of the ways that you can build a small business brand in your community.
Ramp Up Your Local SEO Efforts
If you haven’t claimed your Google My Business listing yet, you should do so immediately. You will then need to build a business page and treat your first customers like gold as their reviews will affect your visibility. Your NAP (name, address, and phone number) information has to be consistent across all your online properties and any directory that you might be on.
From then, you will have to focus on creating high-quality content and make sure that your site is optimized for local searches. You’ll also have to make efforts for your name to get as many local mentions as possible. This brings us to our next point.
Generating buzz with the local media is one of the best ways to build a local brand, but it’s not always easy. One great way that you could do it, however, would be to hold special events. See if you could organize some sort of fair where your brand could fit naturally. Or try giving a generous contribution to a local charity. Just having your name as a major donor could get you lots of mentions – the type that will do the most for your local visibility and SEO.
Use Your Vehicles
Vehicle branding is one of the most effective and cost-efficient ways to start building a name for yourself wherever you are. This is especially true if you’re in the service business. In some cases, it might be the only marketing tool that you need to use. But it all depends on how well you execute.
One of the best ways to get branded vehicles on the cheap is to go for car wrapping. You should also learn a few tips for branding your company’s vehicles so they can have the maximum impact. First, you need to keep things as clear and simple as possible. People should be able to see your brand and contact information first and foremost. They should also be able to tell what you’re about instantly.
Choose fonts and design elements very wisely. Avoid flowery and unusual fonts and go for classic fonts that everybody’s used to. Also, consider adding a human face or mascot as it helps create a stronger connection with people.
These are just a few tips that you can use to increase local visibility and brand awareness. The most important part is focusing on building a good name by offering stellar service to everyone you work with.